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The world's first energy drink entirely developed by A.I. (Artificial Intelligence) with HELL ENERGY has been born. Every element of the new flavor, its carefully selected ingredients, design and marketing tools were designed and tasted by A.I., the company says in a statement.

A.I. is able to process the incredible amount of information and knowledge available on the web at a speed that is almost incomprehensible to humans. It also has a comprehensive knowledge of energy drinks – including their ingredients, sales results, health research, recommendations, consumer feedback – and can incorporate the latest trends and information into its analysis.

When HELL ENERGY commissioned A.I. to develop a new energy drink that was perfect for them, the AI processed this vast amount of information to create the recipe it thought was best. A.I. didn't just start from what people wanted from an energy drink, but made it a priority to create the best and most delicious drink possible.

So A.I., as the most intelligent entity in the world today, created what it believes is the perfect recipe. Amongst other things, he added vitamins, amino acids and herbs to his energy drink, and made sure that it complied with food legislation, such as EFSA (European Food Safety Authority) recommendations and the NRV (recommended daily intake).

A.I. created three flavor variations and, using technology from a New York-based company, digitized and tasted all three drinks, then used predictive intelligence to choose the best flavors after analyzing a wealth of data and statistics. This is how the truly unique, refreshing, fruity flavor Tutti-frutti & Berry-blast was born. This is the first time in the world that artificial intelligence has carried out such a complex product development process in the energy drink sector.